Introduction to Brandgility Author
Brandgility takes your existing content and turns it into templates that allow distributed field marketers to self-serve content localization and adaptation. Local marketers have excellent local knowledge of how to make content resonate for specific regions, and brands have amazing content to help make that happen. Brandgility bridges that gap and allows brands to enable local marketers to adapt content within guidelines, resulting in fast, perfectly on-brand, localized content that creates product sales.
Who this Guide is for?
Is it for me?
This Guide is for template authors. It shows them how to create, change and manage the templates that are accessed by local marketers for adaption to their individual markets. In this guide, we refer to these marketers as end users.
When the end user designs a set of print or digital marketing materials, the template they use enforces a set of constraints and possibilities. As the template author, you can define questions in the template that customize the materials for specific markets, based on the end user's responses.